Ubiquitous and highly intuitive consumer technology, the increasingly distributed and geographically dispersed nature of the workforce and the spectacular rise of social media are all influencing the way business software is deployed and used. Company-wide enterprise applications including enterprise resources planning (ERP) and enterprise asset management (EAM) are not immune from these trends. As a result, vendors are experimenting with integration between enterprise software, typically involving customer relationship management (CRM) with social media tools like Twitter or Facebook. In some cases, software vendors are already offering functionality to deliver benefits of enterprise 2.0, enterprise functionality with integrated, built-in Web 2.0 technologies.
In late 2013, IFS North America and Advantage Business Media conducted a study among executives with industrial companies to determine how interested executives at middle market to large industrial organizations were in Enterprise 2.0, specifically, enterprise resource planning (ERP) software that integrate with external social media sites or takes on some of the functionality of social media. Respondents were from companies with more than $50 million dollars in revenue, and had some involvement with enterprise software selection. Data was then compared to a similar study conducted by IFS North America in 2010.